The brief for the brochure was to be colourful and to keep in mind the high turnaround of products coming through the store. By only showing close up detail from some of their products, the brochure avoids being 'dated' once new stock arrives. A casual and relaxed feel was important for the brochure, to emphasise the desired Balinese lifestyle. Budhist quotes are scattered through the copy of the brochure to highlight the culture of the Balinese people. The design rule for the brochure was to design to a square grid, to match the logo.