Worldly Possessions is a beautiful little boutique with a huge array of gifts and homewares from all over the world. The owner loves all of the detailed patterns in the packaging of her products, and is also inspired by Art Deco, so she requested that this was considered when designing her logo. Black and white was ultimately chosen, so that the pattern was the focus as opposed to colour, and also so that once shop labels were applied to products, the logo wouldn't clash with any of the packaging. The unique design of this logo, means that as much or as little of the pattern can be revealed, depending on the application.